Label Insight's Transparency ROI Series [video]
Label Insight, a CPG software development firm, recently released a fascinating study concerning consumer transparency in the grocery store. They found, for example, that 73% of shoppers would be willing to pay more for a product that offers complete product transparency. And Millennial moms, the study revealed, tended to be leading demanders of this trend - 86% of them were willing to pay more for transparent food products. Will information in food stores start to shift from labels to your pockets? This company believes so, and is working toward being part of the solution. Learn more in their four-part series.